How does GS1 AI-based Big Data Analytics Solution distinguish itself from other analytics engines? Our proficiency lies in interpreting your iGaming platform data, enabling us to develop actionable strategies tailored to meet all your revenue objectives.
GS1 is the ultimate tool for identifying areas of improvement for your iGaming platform. In the rapidly expanding online gaming market, staying ahead of the competition requires continuous enhancement of your iGaming content and services. By gathering crucial information on your behalf, our solution empowers you to drive more revenue and maximize business profits through timely implementation of necessary changes.
We adopt a diverse range of proven and high-performing methods, approaches, tactics, and mechanics to monitor players’ behavior. By leveraging this valuable information, we create bespoke iGaming content and develop effective marketing strategies tailored to your brand.
Our streamlined analytics centralize player data, providing a foundation for sustainable operational development tailored to your iGaming brand. By continuously tracking the performance of your online gaming platform, we proactively identify and address emerging issues, ensuring you stay ahead of the curve.
Harnessing the power of data-driven predictions and up-to-date reports is far more effective than relying on random ideas. We specialize in identifying and improving the critical pain points that directly impact player acquisition, retention and conversion.
Our AI-based big data analytics engine excels at analyzing thousands of floor configuration possibilities and providing recommendations for the most cost-effective changes. Additionally, it rapidly determines the best iGaming content to adopt, backed by a comprehensive ROI analysis.
Unlock an enthralling gaming journey for every player through the power of advanced technologies harnessed by GS1. With a vigilant monitoring of each player’s behavior during gameplay sessions, we ensure that your iGaming content delivers the best offerings at the right moment.
Our solution goes beyond conventional analysis by effectively detecting and addressing bonus abuse, a concern for iGaming operators offering welcome bonuses to ensure a strong start for players. With the prevalence of VPNs and multiple fraudulent identities, our advanced capabilities enable us to scrutinize players' behavior and identify intricate betting patterns associated with such abuse.
Your iGaming business can benefit from various types of AI-based big data analytics modules. These modules allow you to track, analyze, and leverage data in different ways. You can observe general tendencies across your online betting platform or gambling app, or focus on individual players to understand their behavioral patterns. By categorizing these methods based on your objectives, you can customize and enhance the playing experience for every player.
Our powerful AI tool empowers you to predict new trends, analyze players' behavior, and gauge the level of conversion and engagement with your iGaming brand. As a result, it enhances player retention and elevates the overall gameplay experience. By leveraging player analytics, you can target valuable players and further personalize their experience, ultimately driving substantial revenue growth for your iGaming platform.
Our comprehensive analytics services extend to analyzing the product content and services of your iGaming platform, encompassing key metrics such as performance, profitability, selection, and value. This valuable analytical insight serves as a cornerstone for the development and growth strategies of your future iGaming operations.
Operation analytics plays a pivotal role in developing optimal marketing campaigns and formulating strategic budget allocations for promotions, upgrades, and engaging potential players. This data-driven approach enables you to better understand how to monetize your iGaming brand and enhance key aspects such as the interface design of your platform and the overall brand impact.
Data analysis enables you to understand the underlying reasons behind players' behavior and discover ways to enhance the gameplay experience of your iGaming content within a safe and entertaining environment. It helps strike a delicate balance, fostering engagement while safeguarding both your platform and players from exhibiting harmful behavioral patterns or becoming excessively engrossed.
Relying solely on instinct is no longer sufficient if you aim to make your iGaming brand more player-oriented. Embracing data analysis is crucial as it offers valuable insights on how to effectively meet and exceed players' expectations on your iGaming platform.
GS1 equips you with accurate prediction functionality, enabling you to budget and plan with confidence, supported by essential key metrics for future business operations. Budget with confidence using GS1 AI-based Big Data analytics solution. Our advanced technology includes accurate prediction functionality, enabling you to access key metrics for future business operations.
The provision of high-quality iGaming content and services is key to attracting a larger player base. Valuable players, in particular, are willing to invest in premium gameplay experiences and are drawn to exceptional quality. By leveraging data, you can unlock the potential to monetize these efforts.
We utilize the power of an AI-based Big Data analytics engine to effectively leverage vast and complex datasets. Using advanced modeling techniques, statistical analysis, and other cutting-edge analytical tools and technologies, we uncover hidden patterns, trends, players' behavior, and preferences within the data. Our goal is to assist iGaming business operators in making data-driven decisions and enabling well-informed business strategies. Below is the flow of how our AI-based Big Data analytics engine works.
This represents the foundation level of iGaming content analytics. Descriptive analytics provide preliminary observations but lack significant insights or in-depth data. Unfortunately, many iGaming developers and gaming studios find themselves stuck at this stage, unable to move forward. This stagnation hinders their potential for success.
This level of analysis delves deeper into specific processes and outcomes, providing a more comprehensive understanding of what transpired. It allows you to identify the factors that may have hindered your iGaming brand from reaching its business goals. By examining these insights, you can develop an action plan to mitigate future issues and risks.
This step allows you to make predictions and test specific decisions. Through this iterative process, you gain insights into the weaknesses that are adversely impacting the performance of your iGaming platform. Continuously making predictions, testing them, and making further predictions allow you to gain a deeper understanding of what strategies to implement and enhance your iGaming brand.
By incorporating key performance indicator (KPIs) metrics into your data analytics approach, you can enhance your ability to predict upcoming trends and propel your business forwards. It’s crucial to consider that if your iGaming platform’s conversion rate isn’t increasing, you need to explore strategies to encourage players to place more bets in order to sustain the growth of your brand. Familiarizing yourself with the following well-known metrics in the iGaming industry can be beneficial:
The GRR, calculated as player wagers minus player winnings, serves as a vital indicator to measure the total revenue generated by the iGaming operator from players, before deducting any associated expenses.
The NGR indicator represents the actual earnings of the iGaming operator after deducting the expenses associated with the iGaming platform. These expenses encompass various areas such as bonuses, commissions payable to payment systems and affiliate partners, royalty fees owed to game software developers, recurring online gaming license fees, state taxes, and other relevant costs.
Calculate the ARPU of your iGaming platform by dividing the revenue generated within a specific time period by the corresponding number of players.
LTV represents the total profit generated from a player throughout their entire casino experience. Casino operators strive to maximize this metric, employing various strategies to enhance player engagement and boost profitability.
Measure the success of the player retention strategies employed by iGaming platforms through the percentage of players who discontinue visiting the platform within a given period of time. This indicator provides valuable insights into the effectiveness of marketing efforts and the platform’s ability to retain players.
This indicator reflects the number of visitors to an iGaming platform who did not engage in any actions, highlighting the rate of passive visits.
GamingSoft was awarded ‘Platform Provider of the Year’ at SiGMA Awards Asia 2023
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